NASHVILLE, Tenn. - This year many Christmas gifts have taken a political tone. Obama gifts have overtaken Tickle-Me Elmo and Nintendo Wii as the most popular gifts of the year.
Some believe the Barack Obama presidency may have given the economy a boost even before he takes office.
Many small stores have struggled in the tough economy. Some retailers say the sale of Obama merchandise has helped their slumping sales.
The merchandise has become a hot item that comes in every shape and size.
Tucked away in a little corner on Jefferson Street, a small specialty bookstore has suddenly transformed into a destination for all things Obama.
"That's been my Christmas market - Obama products," says Yusef Harris, owner of the Alkebu-Lan Images bookstore. "It's been phenomenal. There has been a lot of enthusiasm and excitement."
The President-Elect's likeness is on everything imaginable.
"People come in from Kentucky and Columbia and Murfreesboro to buy products," says Harris.
Customers can buy historic gifts to mark Obama's election as the first African American president.
"People are buying things just to pass down to generations," says Harris.
The gifts include hats, T-shirts, buttons, posters and much more.
"It seems to be that it's the big things now - everybody wants something with Barack," says Harris.
Harris carries enough to keep even the little politician happy, with Barack Obama coloring books and toys.
"They see President Obama as a role model, as inspiration, as a person who can instill positive values and ideology," says Harris.
Obama fever has even crossed big name stores and malls - and even cyberspace, where you can get everything from Obama iPhones cases to "My Diaper Need to Change" onesies and life-sized cardboard cutouts.
For store owners, it's not a question of red or blue politics, but a Christmas color all Americans are struggling to find this year - green.
"It's been our biggest seller, and I'm thankful that people are really excited about it because otherwise sales have been really slow," says Harris.
Harris said that one of the most popular items has been a Barack Obama puzzle created by someone in Nashville.
There has not been a lot of memorabilia for past presidents, and most of what was available mocked whoever was in office at the time.
Wednesday, June 19 2013 2:24 PM EDT2013-06-19 18:24:42 GMT
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