Sting, one of the most legendary artists of our time, will play the Municipal Auditorium in Nashville Tuesday, and while prices on Ticketmaster are reasonable, tickets on the secondary market have been listed well below face value.
"You can actually get floor seats for Sting for $24 right now on TicketIQ," Jesse Lawrence, founder of TicketIQ, said. "He's a legend and it's an opportunity to see him for a pretty good deal."
The secondary ticket market is largely known as being a place where tickets are resold for a profit, but Lawrence said that's not always the case. "The secondary market gives and it takes."
The reasons for the low ticket prices are unclear. Jesse Baker, programming director at the Exit / In where The Police played back in 1979 thinks it may be because people want to buy their tickets from the primary source rather than the secondary market.
"You're looking at Sting at the Municipal Auditorium in Nashville, Tennessee," Baker explained. "If you're a fan, you're buying those tickets through an official ticket outlet."
Sting has a long history in Nashville, playing the Exit / In with The Police three years before playing Municipal Auditorium in 1982. Back in 1982, tickets for that show were only $10.50.
Sting was gifted a shirt by the Exit / In after his show in 1979, and he ended up wearing that shirt on the back of The Police's album "Zenyatta Mondatta."
"It was kind of a hub for a lot of people who wanted something outside of the norm of what Music City was at that point in time," Baker said of the Exit / In.
Since his show at the Exit / In with The Police, Sting has sold more than 100 million albums both with The Police and as a solo artist.
His show taking place at the Municipal Auditorium is taking place 35 years after he played there for the first time.
While tickets may be cheap on the secondary market, many venues and artists still urge fans to purchase tickets through the primary ticket website, which for this event, is Ticketmaster.
