NASHVILLE, Tenn. - The success of a business depends on many things: what you sell, what the market's like, and location. Some small shops had all the potential in the world when they opened up in the Gulch several years ago. But something was always missing until now.
When Casablanca Coffee first opened up in the Gulch two years ago, it was a slow start.
"It was kind of cricket-land a little bit," Manager Rose Belt said.
At the time, owners had hoped nearby condo buildings would stimulate business.
"We thought they were going to be filled faster than they were and it just took more time than we were expecting," Belt said.
But things have changed. The place is packed at opening time, customers fight for tables, and Casablanca's Coffee is in high demand.
Even the valets have noticed a boom in business.
A year ago, on his first night on the job, Chase West parked maybe 15 cars. Now he said he parks at least 50 each night.
Business isn't falling from the sky, it's moving in, at places like Velocity, Terrazzo, and the Icon.
NewsChannel 5 caught up with Jake Ogle as he moved into the Velocity.
"They had three or four people move in today and they said they have an 83 percent occupancy rate," Ogle said.
Rose said this is the secret to success.
"I really attribute it to this area in general growing and more people moving in the Icon and the Terrazzo next door," Rose added.
Businesses in the Gulch are doing so well that new ones have started popping up. Plus, developers already have plans for more living space in the area.