NASHVILLE, Tenn. - As all of those Black Friday commercials hit the airwaves, there's one that's offering you something more than a discount. This particular commercial is offering you the opportunity to help the economy, in a movement called Small Business Saturday.
Hiding in the streets of Germantown, behind a canopy of neatly organized truffles, we found a chocolate workshop.
Cocoa Tree chocolatier Regina Pinto packaged truffles in the back of the store and said, "I have more than 2000 truffles to finish for next week."
Demand is high at the Cocoa Tree cafe.
But even still, owners here know that there's no such thing as a golden ticket when it comes to small business
"We sometimes get lost in the corporate world and forget that there's a lot of people out there trying to make a living," said Co-Owner Jim Torino.
That's why local shops across the mid-state are looking forward to Small Business Saturday. It's a national movement encouraging consumers to buy at least one product from a local shop this weekend.
"Small businesses are what make this economy go. It's what puts money in the hands of the mom and pop's of the worlds and it's really what keeps the American economy afloat," said Torino.
Lauren Plunk works for the state's Small Business Advocacy Office.
"Over the last ten years over half of all new jobs have been created by small businesses so it's important to support them," she said.
Chocolatier Regina Pinto said she knows why people shop at the Cocoa Tree now, "Probably chocolate has something in it that makes you so happy."
But come Saturday, owner Jim Torino said this movement will be his golden ticket for better business
"The fact that more people are going to be on the street and probably going to want a sweet indulgence, hopefully they'll find our shop," said Torino.
It's estimated that's last years' Small Business Saturday movement helped increase business by 27 percent across the country.
Of course this year, local advocates are hoping to surpass that number.