University Of Tennessee Gets New Slogan - NewsChannel5.com | Nashville News, Weather & Sports

University Of Tennessee Gets New Slogan

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Photo Credit: Knoxville News Sentinel Photo Credit: Knoxville News Sentinel

KNOXVILLE, Tenn. (AP) -- The University of Tennessee has a new branding campaign: "Big Orange. Big Ideas."

According to The Knoxville News Sentinel, the slogan will be used in UT's local and national advertisements and on its new redesigned website.

Flags, posters and banners on campus Wednesday announced the new campaign.

Chancellor Jimmy Cheek said the campaign provides a much-needed platform for telling the university story and strengthening its reputation.

(Copyright 2012 by The Associated Press. All Rights Reserved.)

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