NASHVILLE, Tenn. (AP) - Bridgestone is switching from sponsoring halftime at the Super Bowl to a yearlong presence with the NFL under a new four-year agreement.
Officials with the Bridgestone Americas Tire Operations and the NFL announced the sponsorship extension Tuesday after a minicamp session at the Tennessee Titans, close to the Nashville-headquartered company.
Philip Dobbs, Bridgestone's chief marketing officer, said the company will be working with the NFL from the combine in February through the draft and the entire season. He said they can't get a better partnership than what they have with the NFL.
Keith Turner, the NFL's senior vice president for media sales and sponsorship, said the league now is a 365-day platform with league officials thrilled Bridgestone decided to extend its sponsorship to take advantage of that exposure.
Bridgestone has been an NFL partner since 2007, and was recently named "Sports Sponsor of the Year" at the 2012 Sports Business Awards.
(Copyright 2012 by The Associated Press. All Rights Reserved.)