Local Toy Company Moves Back To Basics - NewsChannel5.com | Nashville News, Weather & Sports

Local Toy Company Moves Back To Basics

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CENTERVILLE, Tenn. – A new toy manufacturer has opened in the city of Centerville with plans to bring back battery-free toys environmentally friendly toys meant to spark children's imaginations.

By using pound of wood, mostly local Tennessee maple Co-founder & COO of Pure Play Kids Mike Grant and his wife Tania are looking to take the toy industry to a simpler time.

"Nothing has batteries in it. It's really designed to allow kids to have that spark of animation," said Mike.

Mike considers this a more basic way of playing, "and we think the basics had it right," said Mike. "Our rule of thumb is the more to toy does by itself, the less the child does."

After three years of being a web based company and outsourcing the production of their Pure Play Kids toys, the partners said they wanted to create toys allowing kids to use their imagination and not just push a button for results.

"We don't really believe in that. We like the kid to be in charge of the toy, make things move and they get more value out of it," said Mike.

To make the toys they use a Computer Numeric Control Cutting system or a C & C Router, which Mike said allows the company to compete effectively with other toy manufactures, 95% of whom are in China.

To make sure the toys are kid approved, Mike and Tania turn to their very own toy testers; Rodger and Roland, their 4 and 5 year old sons.

The couple from Connecticut says they looked for locations in Illinois, Missouri and Virginia to build their factory, but finally decided to settle in Centerville. Mike says he knew it was the perfect location to not only build toys and create jobs, six employees this year, 25 by the end of 2013.

"Our whole philosophy has been buy American and America works," said Tania.

Mike and Tania said one of the great things about their 10,000 sq. feet facility in Centerville is it is large enough for them now and there is enough space for them to grow.

For more information about Pure Play Kids or to order their products visit their website.

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