ANTIOCH, Tenn.- Local residents are not going to let the Target store on Cane Ridge Road close without of fight.
Dozens gathered Saturday morning to rally to keep it open.
"It is our community store," Antioch resident Chris Strong said. "They know you when you go into the store…they're so friendly."
Residents are taking aim at this bull's-eye by coming together to keep the Target in their community.
"This would be a loss," Pastor Ed Clay explained. "(It's) a huge loss for this whole community."
"If we don't stand in our community it will fall apart," Organizer Keith Vincent told the crowd.
Several of years of decreasing sales has the retail giant preparing to close the doors for good after 31 years in the community.
"Usually people wake up and a store is gone," District 29 Metro Council member Karen Johnson explained.
That's seemingly what's happened in the Antioch community. Just down the street, the Hickory Hollow Mall is just a remnant of its former self as once bustling stores remain empty. An investor bought the property for $1 million, giving hope to residents that new businesses will be moving in.
"I know we're coming back," Vincent said. "We're revitalizing."
Residents hope to send a message all the way to Target's corporate headquarters in Minneapolis that better days are ahead.
"We're going to let senior leadership know at Target that we're going to help their bottom line and we're going to make sure sales go through the roof," Johnson told the cheering crowd.
Residents are encouraged to call Target's headquarters to express their concern. Metro Council members representing the area are sending a letter to the CEO making their case for the store to stay open. A "Save Our Target" online petition already has more than 1,500 signatures. Organizers hope it will top 5,000 by the end of the month.
The Target isn't scheduled to close until February. Employees will be offered opportunities to transfer to other stores.