First Of Its Kind Sign Getting Attention In Nashville - | Nashville News, Weather & Sports

First Of Its Kind Sign Getting Attention In Nashville

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By Chris Cannon

NASHVILLE, Tenn. - A new sign hangs on the side of a West End Avenue building in Nashville's midtown area, and it is a sign like no other seen before in the city.

The 22' by 33' sign is on the side of the First State Bank building at 1720 West End Avenue, near the intersection of 18th Avenue.

The full LED sign will display advertisements, but by definition of Metro Nashville code, is technically a sign, not a billboard.

"This would really be the first one of this kind that we've issued a permit for, as far as a LED type sign of this size," said Joey Hargis, zoning examinations chief for Metro Nashville.

While the on-premise sign can show advertisements for off-premise companies and products, code does put several stipulations on what you will see as you pass by.

"There are no video messages that could be displayed. There's eight seconds between messages. There has to be a delay between switching from one to another," Hargis said.

The cost of the sign listed on the Metro permit is $500,000.

People passing by on West End could not help but notice it.

"Pretty big," Matt Chandler said.

He has seen similar signs in other cities and said they always catch his attention.

"If I was driving or walking it would definitely, it would definitely grab my attention right off the bat. For sure," Chandler said.

While the cost of the sign is significant, the quality of the picture is unprecedented for a video sign in Nashville.

"Pretty vibrant stuff; you can see in that flower picture there, a lot of detail; the tiger head that just went by; even that gecko, nice color spectrum," Chandler said.

While moving video is not allowed on signs in most of Nashville's commercial districts, the city does permit them in the area that surrounds the Gaylord Opryland Resort in Donelson.



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