San Francisco 49ers' Frank Gore (21) breaks away for a nine-yard touchdown run during the second half of the NFL football NFC Championship game against the San Francisco 49ers Sunday, Jan. 20, 2013, in Atlanta. (AP Photo/Dave Martin)
ATLANTA (AP) -- Frank Gore scores on a nine-yard run in the fourth quarter to complete a comeback and send San Francisco to the Super Bowl with a 28-24 win over Atlanta. Gore had a pair of touchdown runs to help the 49ers overcome an early 17-0 deficit.
Atlanta raced out to that lead early in the second quarter on the strength of two of Matt Ryan's three touchdown passes and led 24-14 at the half.
The 49ers pulled off the biggest comeback victory in an NFC championship game, according to STATS. The previous NFC record was 13 points -- Atlanta's victory over Minnesota in the 1999 title game, which sent the Falcons to what remains the only Super Bowl in franchise history.
But it's the 49ers that are Super Bowl bound this time. It'll be the sixth appearance in the NFL's big game for the franchise. The Niners have won the previous five.
San Francisco will meet the winner of the ongoing AFC title game between the Ravens and Patriots in New Orleans on Feb. 3.
New England held a 13-7 lead to start the third quarter on the strength of a Tom Brady touchdown pass to Wes Welker and a pair of Stephen Gostkowski field goals. Baltimore's got a two-yard touchdown run from Ray Rice that capped a 13-play, 90-yard drive.