Tennessee Justice Group Wants Certain Attorney Ads Pulled
Tennessee State Supreme Court
by Jason Lamb
NASHVILLE, Tenn. – A Tennessee
justice group has asked the state Supreme Court to
block TV ads for law firms that dramatize their
stories of success.
Many of the ads feature models, actors,
spaceships, talking dogs and even robots. Officials with the Tennessee Association for Justice say the ads stretch the truth.
We've all seen law firm commercials that seem to stretch the
limits of reality when it comes to the images they use to get your business, be
it an attractive model portraying a client, or a talking dog used to help
choose a lawyer.
The TAJ wants that kind of ads pulled from television and has asked
the Tennessee Supreme Court to be stricter on those ads, which they say only
They want the Supreme Court to implement new rules for law firm TV
ads that ban the use of models and actors posing as clients. They also want to
ban the use of over-the-top images that they say distract the viewers'
CJ Advertising president Arnie Malham doesn't share the same
opinion. His company is a Nashville-based ad agency that produces legal
ads all over the country,
"Consumers decide what they like and what they don't
like," Malham said. "When the court steps in or when a man-made rule
comes in to decide what's characteristic of good advertising and what's
characteristic of bad advertising, usually bad things happen."
The Supreme Court has not set a date yet to make a decision on the
proposed new rules.