'Growl Towels' Help Grow Nashville Company - NewsChannel5.com | Nashville News, Weather & Sports

'Growl Towels' Help Grow Nashville Company

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by Adam Ghassemi

NASHVILLE, Tenn. Humming screen printers have become a familiar sound of spring. The NBA playoffs mean orders start coming and they always seem to be last-minute.

"If it's not stressful then it's probably not happening," said SomethingInked President Oliver Landry who started the company a few years ago with Todd Schneiderman.

Both men combined their sales experience with a small embroidery machine. After landing the Nashville Predators as a client, they became known around sports merchandise circles.

"That became our niche. It was towels and tees. These are the towel and tee guys," Landry said.

SomethingInked began printing 20,000 'Growl Towels' Thursday, which will soon be bound for Memphis as the Grizzlies take on the San Antonio Spurs for game 4 of the Western Finals next Monday. Towels for Saturday's game 3 have already been shipped.

The towel message is kept quiet until a few hours before game time. It can range between the iconic "Believe Memphis" to the recent player sayings like "Grit. Grind."

"It brings chills up my spine," Landry said when thinking about seeing an arena full of fans holding up their towels.

Both men are huge Grizzlies fans, but they print for nine professional sports teams in addition to other clients.

While Griz fans were disappointed during two losses during the first two games in San Antonio, Spurs fans were waving towels also printed by SomethingInked.

They've also printed for the Golden State Warriors, Brooklyn Nets and Montreal Canadiens.

Landry and Schneiderman said every run is exhausting, but starts the same way. They gather with workers to watch the game. As soon as they know the outcome and confirm the order, they start printing.

"We print immediately all through the night until we're done and a truck is then on its way to the arena," said Schneiderman.

They arrange for backup trucks in case the first one breaks down or gets into an accident. Those trucks have driven cross-country overnight to nearly all of the teams they serve.

SomethingInked may be sitting on the largest pile of gold in Tennessee. So many successful teams use it as a color there's an ink shortage, according to Schneiderman. That means, they pre-order from overseas and even dye white towels to make sure they have enough.

As they constantly print through the playoffs, they're also cheering on their favorite team that has helped grow their business right along with their team spirit.

Email: aghassemi@newschannel5.com
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