New Coffee Shop Benefits Transitioning Veterans - | Nashville News, Weather & Sports

New Coffee Shop Benefits Transitioning Veterans

Posted: Updated:

by Adam Ghassemi

MURFREESBORO, Tenn. When you first walk-in, Reveille Joe Coffee Company, seems like every other coffee shop in America.

There's music playing and students on laptops, but then the wartime pictures and flag in the window start to clue you in on why it's not.

Owner Matthew O'Dell left the Marine Corps in 2007 and eventually went to work as a military contractor. Last December, he got the idea to open a store while watching a picturesque sunrise in Eastern Afghanistan and drinking instant coffee from his MRE.

"Imagine the most beautiful sunrise you've ever seen and the worst cup of coffee you've ever had," O'Dell said.

He decided to not only make a better drink, but also a place for veterans to get help during the transition he struggled with.

"To find jobs, to start a new life in the civilian sector," he said.

A portion of every coffee he sells goes to help veterans' organizations. O'Dell said his company is named after his grandfather, Joe, who served in World War II.

Since opening May 1st, it seems to be working.

"It's good to come to a place like this where other people can help you solve whatever current problem you have," said Col. Jeff Davidson who is only weeks into transitioning to his new job as the Rutherford County Deputy Mayor. Davidson is also a customer.

O'Dell said he is trying to create a calm environment for service members to be free from the stigmas of dealing with issues, like PTSD.

He hopes they'll find it at Reveille Joe, along with a good cup of coffee, on the square in Murfreesboro.

"There is hope for veterans," said O'Dell.

Facebook: NC5_AdamGhassemi
Twitter: @NC5_AGhassemi

Powered by WorldNow
Powered by WorldNow
All content © Copyright 2000 - 2014 NewsChannel 5 (WTVF-TV) and WorldNow. All Rights Reserved.
For more information on this site, please read our Privacy Policy and Terms of Service.