Canceled 4th Festivities Make Economic Impact - NewsChannel5.com | Nashville News, Weather & Sports

Canceled 4th Festivities Make Economic Impact

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by Amy Watson

NASHVILLE, Tenn. – The wet weather changed the plans for Friday's continuation of holiday celebrations in downtown Nashville for the Fourth of July. The music and fireworks were canceled after continuous rain affected the area.

"You do an outdoor event at the mercy of mother nature and God. We pushed the envelope yesterday in not canceling, it's a mud pit out here," said CVB President Butch Spyridon. "We promise we will make it up somewhere along the way."

With threatening weather looming again, the lights and stage came down early. The two-day Fourth of July celebrations had to be scaled back to just one night.

"Would rather do it dry, but it's a destination event for Nashville and I don't think we hurt ourselves on any level there," added Spyridon.

In fact, Thursday's fireworks show was the longest yet at 26 minutes. While normally 150,000 people pack the riverfront on July 4th, Spyridon said despite the rain they hit the 100,000 mark Thursday night.

"The biggest impact comes from filling hotels, and so we know we did a pretty good job on that. We will survey everybody Monday and Tuesday to see how it helped. Probably not as big, but typically it's a five million dollar spending day, but what the rain hurt here I think drove into bars and restaurants," explained Spyridon.

Spyridon said it looks like the CVB broke even. Money lost on Friday night's bands was made up by crews going home early.

The CVB is now turning its attention to a couple of big events in September with the Zac Brown Band hosting a two-day Riverfront festival.

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