Nashville Symphony Aims To Attract Younger Patrons - | Nashville News, Weather & Sports

Nashville Symphony Aims To Attract Younger Patrons

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by Emily Luxen

NASHVILLE, Tenn. - In an effort to broaden its appeal, the Nashville Symphony announced it will now be offering special ticket prices aimed at younger patrons.

The Sound Check package, would allow college students with a valid ID to purchase a season pass for $25. The Wave Length package, would allow patrons 30 and under to purchase a season pass for $85. The ticket deal would only apply to classical concerts, and not pop shows.

"This is an opportunity to get as many people here to experience the music of the Nashville Symphony," said Jonathan Marx, Director of Marketing and Communications for the Nashville Symphony. "We want the symphony to be accessible to everyone."

Coming off a period that has centered around fighting foreclosure, and pay cuts for musicians, Nashville Symphony officials said it is important to boost ticket sales, and increase interest in the music.

"We have never stopped focusing on the music through it all," said Marx. "Programs like this allow someone to come and try it out once, and if the like it they can keep coming back again and again."

In addition to lower ticket prices, a new eatery inside the Schermerhorn Symphony Center has aimed to attract money-conscious consumers.

Cherry Street Eatery and Sweetery opened five days ago, and has been selling homemade soup, sandwiches and desserts for under $10.

"The response has been overwhelming," said owner Meg Giuffrida. "I start from scratch every day because I am completely cleaned out of food."

The restaurant has been open weekdays for breakfast and lunch, and opens two hours prior to a symphony performance.

"My goal is to get more people into this beautiful building and to see how they can support the symphony."

For more information on ticket prices and packages, contact the Nashville Symphony box office at (615) 687-6400.


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