Loews Hotels Begin Taking Reservations On Twitter - NewsChannel5.com | Nashville News, Weather & Sports

Loews Hotels Begin Taking Reservations On Twitter

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by Adam Ghassemi

NASHVILLE, Tenn. Tuesday the Loews Reservation Center was a little more lively than normal as travel planners started booking rooms on Twitter for the very first time.

"It is a guest that is inquiring about our Loews Santa Monica Beach Hotel," said Reservation Supervisor Lauren Sprouse who had to wait for someone to tweet her @Loews_Hotels using #BookLoews.

Sprouse responded with a link that opens up a secure chat to book the reservation. Meaning, she's using technology that she and others her age already use every day.

"I felt confident in the Twitter aspect, but at the same time I was excited because I've been growing up with social media and this was something new for me and also new for the company," she said Tuesday.

The company books rooms for all its properties through its downtown Nashville facility.

To celebrate the social media's message character limit, the company gave the first 140 customers who booked through Twitter a $140/night rate at any property.

But Social Media Director Piper Stevens hopes the idea starts a trend that lives long past the promotion.

"For the most part if you're on a mobile device or iPad is a lot like texting, which people do constantly," she said.

Customers will always be able to book rooms over the phone or using the website, but this approach lets them do it with an app they already use constantly.

"We felt like the Twitter conversation was the next step in kind of bringing reservations to the people rather than making them come to our website," Stevens said.

Loews Hotels & Resorts officials said they are the first hotel chain to book rooms using Twitter, but believe it won't be long until other chains jump on board.

Email: aghassemi@newschannel5.com
Facebook: NC5_AdamGhassemi
Twitter: @NC5_AGhassemi

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