Shoppers Ready For Small Business Saturday - | Nashville News, Weather & Sports

Shoppers Ready For Small Business Saturday

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by Chris Cannon

FRANKLIN, Tenn. - Shoppers filled the sidewalks along Main Street in downtown Franklin on Black Friday, but store owners were already looking forward to Saturday.

For the last three years, the Saturday after Thanksgiving has been dubbed 'Small Business Saturday' by American Express.

In Franklin, most of the locally-owned businesses have embraced the concept. They want shoppers to keep them in mind during the crucial holiday sales season.

"If you're a small business owner, you plot along, throughout the year, and you make it from October through December. So it's very important. It's a make it our break it, that's why they call it Black Friday," said Carla Myers, co-owner of The Registry.

A block away from The Registry, another locally owned small business is ready for Saturday.

Jondie is the store where Rebecca Davis sells clothing and jewelry, all at a 20% discount on Saturday. She is supportive of the concept of thinking small.

"Forty-five cents out of every dollar stays in the community when you shop with somebody who's independent, a small business," Davis said.

Participating downtown Franklin merchants will offer even more incentive to shop on their stores on Saturday. After a shopper's purchase of $5, or more, they can take that receipt to the next store and use it like a coupon.

"Whatever they spend here, I will give them 10% off, and I'll stamp their ticket. So that receipt is used. But then they'll have a receipt from my store that they can take next door, or across the street," Myers explained.

Small Business Saturday is a nationwide initiative, with participating stores in every community.


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