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These sneakers called 'Jesus shoes' were filled with holy water and they sold out in one minute

Posted: 12:59 PM, Oct 11, 2019
Updated: 2019-10-11 13:59:35-04
These sneakers called 'Jesus shoes' were filled with holy water and they sold out in one minute

Who says you can't walk on water?

A Brooklyn-based design company made it possible (sort of) when they modified two dozen pairs of Nike sneakers and called them "Jesus shoes."

MSCHF took 24 pairs of Nike Air Max 97s and injected the soles with blessed water from the Jordan River, the same river where Jesus was believed to be baptized.

In addition, the sneakers were adorned with a miniature crucifix intertwined with the laces, frankincense scented insoles and a single drop of blood on the tongue to symbolize Jesus. The shoe's bottoms are a reddish hue, alluding to the shoes popes used to wear and bear "MT. 14:25" on the front, which refers to Matthew 14:25 from the Bible. The passage describes Jesus walking on the water.

Matthew 14:25 also inspired the price of the shoes — a whopping $1,425. But the price tag didn't seem to matter to at least two dozen people. The shoes went on sale at 11 a.m. on Tuesday and were sold out by 11:01 a.m.

According to Yahoo, the creators believe the shoes went viral and sold out so quickly due to “sneaker heads” who followed the product tease online.

MSCHF told Yahoo new products and concepts will come out every second and fourth Tuesday each month.