NASHVILLE, Tenn - If you were on social media Monday, you may have noticed #615Day trending.
The idea of 615 Day began about five years ago by radio station Lightning 100. The station began playing music by local groups for 24 hours every June 15th. It has since expanded into a day to support local music and local businesses.
That expansion was not Lightning 100's idea, but they say they are thrilled to see the idea catch on.
"It seems like something that is pretty natural, pretty authentic for Nashville," said Lightning 100 VP of Programming Gary Kaen. "We are a really close community."
T-shirt company, Project 615, is preparing to open its first brick-and-mortar store this weekend. Lianna Ward is Project 615's marketing and mission director. She says opening a retail store could only happen because Nashville supports local businesses.
"We've seen exponential growth just recently, in the last year, and it's because of that support from the community."
Project 615 has posted details about its store's grand opening on Facebook.