Communications students craft mask-wearing ad campaign

Posted at 6:31 PM, Nov 19, 2020
and last updated 2020-11-19 19:31:41-05

MURFREESBORO, Tenn. (AP) — Middle Tennessee State University communications students got a chance to produce a real-world advertising campaign this fall encouraging their fellow students to wear masks to stop the spread of COVID-19.

According to the school, their campaign focused on everyday challenges like parking, finding a spot to study, or remembering a student ID, and pointed out that wearing a mask was easier than all of these.

They even encouraged teachers to add their own “it’s easier than …” comparisons on syllabi and in the classroom. The promotions all end with the tag line “Wear Your Mask. Defend True Blue.”