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Eyecatching: McMinnville business sign game unites the community

Eyecatching: McMinnville business sign game unites the community
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MCMINNVILLE, Tenn. (WTVF) — Walking into small businesses and being on a first-name basis is the feeling of community in a nutshell.

In downtown McMinnville, some of these businesses are taking part in something that's catching all sorts of eyes.

"Main Street McMinnville is the perfect little downtown, small town," said Sally Roberson, the owner of the Vanilla Bean Baking Co.

Storefronts mostly look uniform. Several were closed last week or part of the week because of the snow and ice. It's clear they missed each other, so the game had to continue.

"The Vanilla Bean said they were bringing tiramisu back this week," said Seth Davis, owner of Bagonias. "And they said 'tiramisu? Well we tira-missed you!'"

The Vanilla Bean, Begonias and Benchmark Physical Therapy all have put signs on their front windows, just trying to bring some brightness even on the gloomiest of days. This all started earlier this month as just some friendly poking.

"The owner of the Vanilla Bean brought me a pop tart — a homemade pop tart," said Darin Payne at Benchmark Physical Therapy in McMinnville.

"I found out that they loved my brown sugar cinnamon pop tarts," said Kayla Woodard at the Vanilla Bean.

Businesses have had fun with this game. They say it's all in good fun and just friendly banter to bring brightness to the community.

Carrie: https://ewscripps.brightspotcdn.com/2e/72/be0f23854c54a228c9d6138c9847/carrie-recommends-header.png

Rhori: https://ewscripps.brightspotcdn.com/5b/25/a224d13d47739165c92b94e643db/rhori-recommends-header.png

Eugene: https://ewscripps.brightspotcdn.com/7b/09/9eaf788d46f580c4234978610d60/screenshot-2026-04-29-at-12-11-52-pm.png

Lelan: https://ewscripps.brightspotcdn.com/af/54/833bf879454097a398bd44f723de/lelan-recommends.png

Nikki-Dee: https://ewscripps.brightspotcdn.com/e1/b4/685a931d4182b82d9322d496fa15/screenshot-2026-04-15-at-12-01-18-pm.png

Henry: https://ewscripps.brightspotcdn.com/f7/31/2e3894bf45d9a1668f1ccc56b9f6/screenshot-2026-04-15-at-12-01-00-pm.png

Katie: https://ewscripps.brightspotcdn.com/77/55/afe9375249a4b9e058e4b2c3d2ea/screenshot-2026-04-15-at-12-00-46-pm.png

Brittany: https://ewscripps.brightspotcdn.com/67/90/788e5c364f00baabf9c5edae87e2/screenshot-2026-04-15-at-12-00-06-pm.png

Jennifer: https://ewscripps.brightspotcdn.com/e4/1e/9771c0824888a0fd87b2a1030979/screenshot-2026-04-15-at-12-02-19-pm.png

The skies were closed on 9/11. A Nashville phone call helped save a baby’s life

September 11, 2001 is a day most associate with terror and tragedy. Austin Pollack shares a story from that day about hope and persistence: the effort to save a little girl’s life – with an organ donation. The problem? The young patient was in Houston, and her life-saving liver here in Nashville. With the grounding of all civilian aircraft, how could it be done? “Nobody ever said this isn’t possible.”

- Rhori Johnston