'Fountain of Juice' in The Nations helping Nashvillians navigate the world of cold-pressed juice

Posted at 7:43 AM, Apr 30, 2019
and last updated 2019-04-30 08:43:21-04

NASHVILLE, Tenn. — We've all had fresh juice before - right? Well, maybe not.

"There's so many people that haven't ever tried a fresh juice before that's just no sugar or plastic bottle, sitting on a shelf for 30+ days," said Jessica Goldberg.

Goldberg is the founder of Fountain of Juice in The Nations.

"I have been a health freak for a large part of my life," she said.

Now, this "health freak" is helping Nashvillians navigate the world of juice, one glass bottle at a time.

"Juices made with fruits and veggies, herbs, nuts, seeds. We do some CBD oil in our juices. We have CBD waters," she said.

The cases are filled with a range of products and flavors, from the super fruity to the green, blue, and medicinal. She calls those "elixirs."

She insists these juices help with a variety of issues.

"Skin-clearing, anti-inflammatory, sleep issues," she said.

So what does cold-pressed mean?

"Cold-pressed juice is basically the method of how juice is been extracted from the whole fruit and vegetable," she said.

Other smoothie shops can use air and heat.

"Fast spinning blades that create heat and oxidation," she said.

Goldberg says when juice is made like that, you have to drink it immediately to get the health benefits you're looking for. Cold-pressed juice is a much gentler process, which gives the nutrients a longer shelve life. She warns, just because it's made in a blender, doesn't mean it's healthy. Many smoothie shops add sugar.

"[Customers] need to be asking what the ingredients are just like if you were going to a grocery store," she said.