Lightning 100 launches 'Save Our Airwaves' campaign

Radio station raises funds to offset lost revenue
Posted at 9:05 PM, Dec 07, 2020
and last updated 2020-12-07 23:41:27-05

NASHVILLE, Tenn. (WTVF) — For 30 years, Lightning 100 has helped launch the careers of countless Nashville musicians, and now the independent radio station is in danger of going off the air.

The station launched the "Save our Airwaves" campaign Monday in an effort to raise $250,000 to offset lost revenue, and keep the station broadcasting into 2021.

"In the Spring, 80 percent of all of our local revenue for the year canceled in a week," said Lester Turner, President and CEO of Lightning 100.

Turner said the majority of the station's advertisers are bars, restaurants and event venues. As the COVID-19 outbreak canceled live events and shut down businesses, ad revenue took a big hit.

The radio station also had to cancel its popular free music festival, Live On the Green, which typically brings thousands of music fans to Nashville's Public Square Park.

With the future uncertain, Turner said the radio station decided it needed to appeal to the community for help.

"If you believe in having independent radio that supports the nonprofit community, business community and music community, no one does that like Lightning 100," said Turner.

Supporters are encouraged to buy an ad, make a donation, or buy a T-shirt. They can also bid on memorabilia donated from artists ranging from Moon Taxi to Alabama Shakes.

Lightning 100 is also launching a new "Backstage Pass" program, which gives members exclusive access to perks.

The "Save Our Airwaves" campaign runs from Dec. 7 - 11. Learn more about how to help here.