We all use it. Now, one Nashville eco-entrepreneur is changing toilet paper, one roll at a time.
"There many people in Tennessee that are trying their best [to recycle] but I think, broadly speaking, Tennessee has a long way to go," said Steve Poleskey, founder of Elemental Recycled Products.
Poleskey wants to help Americans switch over to sustainable products. He used to work at Google, but left his corporate job to launch his own business.
"It was very important to me that I did something that was aligned with my values. And as I reflected on what that meant it was about how do I help the outdoors," he said.
That led him to -- toilet paper.
"Toilet paper today is kind of crappy and I thought we could make a much better, more stylish and conveniently available product," he said.
Together, with recycling educator Stephanie Roach, Elemental Recycled Products was created.
Headquartered in Nashville, Poleskey says the products they make are created with 100 percent recycled material and uses 74 percent less pollution and 50 percent less water than traditional toilet papers.
Before joining Elemental, Roach served as the Educational Director for a local recycling facility in Middle Tennessee.
Now, she's using her new platform to teach kids about recycling. Teachers can even download free full lesson plans on the Elemental website. If you like the products, you can sign up for a subscription service to keep the good times rolling.
"Every month we will send you 12, or 24 or 48 rolls. And you never run out of toilet paper again."
Elemental is hoping to launch additional recycled household products starting next year.