Giving back during the holiday season just got a whole lot easier. Now, there's a new app that helps shoppers support businesses doing good.
Planet Fundrasier wants to help shoppers support stores that give back to causes they care about.
"Ninety percent of Americans will change brands to align themselves with a brand that they care about," he said.
"This is the future of how we give and how our children are going to give," said Nashville shopper Annie White.
White is a busy mom of three and said using the app helps her find stores in her area giving to causes near and dear to her heart.
And it's not just for shoppers. Any business, big or small, can use the app to find out what their customers care about.
The app is free and available in the App Store or on Google Play. Click here for more info.
