It's no secret that buying tickets to concerts has become a nightmare. Fighting bots, scalpers and high fees has made it nearly impossible.
However, Taylor Swift's solution to the problem ahead of her Reputation tour has raised questions, and many have said it goes too far by roping fans into buying their way to the front of the line.
— billboard (@billboard) August 25, 2017
— Engadget (@engadget) August 25, 2017
As a verified fan, people can pre-register for the opportunity to buy tickets, giving them a much better chance of snagging tickets once they go on sale.
The program ensures fans are the ones with tickets before scalpers. Here's how it works:
Fans register through her website using their Ticketmaster account. They are then asked to complete a number of "boost activities" to secure the best place in the queue for tickets.
Activities include pre-ordering Swift's album, buying merchandise or watching the 'Look What You Made Me Do' lyric video.
With each purchase or activity, the fan's chance of snagging a ticket increases.
Registration will remain open until Nov. 28.