Social media campaign promotes following safety guidelines to bring back live events

Posted at 8:37 PM, Aug 19, 2020
and last updated 2020-08-19 21:37:30-04

NASHVILLE, Tenn. (WTVF) — A social media campaign that promotes following safety guidelines to help bring back live entertainment is resonating with many across the country.

Josh Billue of Marathon Live said he challenged his staff to come up with a way to use their platform to bring more awareness to proper social behavior during the COVID-19 pandemic.

The team came up with #MaskNowPartyLater and accompanied it with graphics for people to share online. The idea started in July but it recently got even more attention with the help of larger venues sharing the message. Bridgestone Arena, Nashville Predators and Tennessee Titans are among the organizations that have shared the hashtag.

"I think it's something you have to challenge yourself to do and try to follow. I think those larger venues were looking for a way to get more involved and find a way to help push us along as a community," Billue told NewsChannel 5. "I think it's changing the concept of the mask isn't there for you, it's there out of respect for those around you."

Billue said as he waits to reopen, his team is creating scenarios on the best ways to comply with safety guidelines if and once they can open their doors again. The last several months have been tough with his venues losing up to a quarter of a million dollars each month.

Musicians like John Root have been feeling the impact of a lack of work since March. Root is also waiting for venues to reopen so he can get back on stage and fulfill his lifelong passion.

"The quicker everyone wears a mask the quicker we get back to work. I'm thankful that I have a wife who has a job," Root said.

To learn more about the campaign, click on this link.