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Students get new shoes in Genesco's Christmas event

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More than 400 students will be warmer this holiday season thanks to help from Genesco's "Cold Feet, Warm Shoes" event.

Park Avenue Elementary students received a new pair of Adidas shoes and a warm hat in the 29th annual event.

They were gifted in a special way, making the students feel like customers. Their feet were measured and sized just as if they were a store patron.

More than 75,000 pairs of shoes were donated since Genesco's program started in 1989.