A new promo video for Justin Timberlake's clothing line, William Rast, put the spotlight on Tennessee.
The video was shot in Leaper's Fork, and displays the William Rast fall collection.
In the promo, Timberlake and his longtime business partner Trace Ayala talk about combining Nashville's country style with the rock and roll style of Memphis.
Both Timberlake and Ayala grew up in Memphis.
Ayala said Tennessee is home so it was natural to highlight a community they both now live in and found inspiration.
Ayala said he started sewing while on the road with Timberlake during his Nsync Days. He has currently been using his skills for the clothing brand.
William Rast was named after both men's grandfathers.
