Have you seen yellow bikes cruising around Vanderbilt University? There's a new, experimental bike share program that could be the model for cities everywhere.
"This is OFO. It's a dockless bike company and they're based out of China. They were the first world's first and largest bike sharing service," said program coordinator, Ashley Majewski.
The university started with 100 bikes as part of its mobility and transportation strategy being developed through their FutureVU program.
"In the first month, we've had over 50,000 bike trips which is pretty phenomenal and really a great response for our community. You can see them everywhere around campus people riding the yellow bikes," Majewski said.
Simply download the OFO app, swipe the QR code with your smartphone and start your ride.
When it's time to park just drop your bike off -- OFO knows where you put it. An in-app score will encourage users to park bikes responsibly and within the geofence.
In about six months, the university will look at the pilot's success and be able to tell others if this technology has legs.
For more information: https://www.vanderbilt.edu/futurevu/ofobikes.php