Vanderbilt Athletics, NBC Sports partner up for NIL deal

Posted at 3:10 PM, Apr 19, 2022
and last updated 2022-04-19 16:10:40-04

NASHVILLE, Tenn. (WTVF) — Vanderbilt Athletics and NBC Sports are teaming up to help athletes take advantage of the new name, image and likeness opportunities available to student-athletes.

The platform will be called NBC Sports Athlete Direct.

“As the collegiate athletics landscape continues to change, Vanderbilt’s vision is for student-athletes to maximize their potential in all areas," said Vanderbilt Athletic Director Candice Lee.

NBC Sports Athlete Direct is only available at this time to student-athletes at Vanderbilt, Notre Dame and Temple.

Personal finance resources will also be available to student-athletes through a collaboration with CNBC.