Schaefer Outfitter has launched a limited-time retail pop-up in the heart of downtown Nashville at Fifth + Broadway, open through June 8. The pop-up coincides with CMA Fest and offers a curated selection of authentic Western wear, perfect for both locals and visitors.
To bring the space to life, Schaefer partnered with Nashville-based Go West Creative, known for immersive, high-impact brand experiences. The experience also features a live music activation in partnership with Audio Chateau, the artist development arm of Audio Up Media.
