Instead of setting up a classic kids ‘ lemonade stand to quench his community’s thirst and put a few dollars in his pocket, Seth decided to sell root beer. But a little creative marketing turned his quaint summer business into a viral sensation that even attracted attention from local law enforcement.
Like a pint-sized P.T. Barnum, the 11-year-old entrepreneur stood in front of his root beer stand with a homemade sign that read, “Ice Cold Root Beer.” However, the word “Root” required a magnifying glass to be seen.
So, you’ve got a young boy with several coolers , holding a sign that screams, “Ice Cold Beer” in block letters in front of a church in Utah. What could possibly have gone wrong?
According to the Associated Press , several concerned citizens called the Brigham City Police Department to report what they thought was an illegal bartending operation on par with Al Capone during Prohibition.
When officers showed up, they took a close look at Seth’s sign and asked him for a drink. Then, they posed for a photo with him.
The photos the Brigham City Police Department shared on Facebook of their brush with this scofflaw squirt went viral, attracting hundreds of likes and dozens of comments since July 17.
Seth decided to launch the side hustle after his mom, Alexis Parker, had been urging him to get out of the house more following the family’s move to Utah from Georgia in 2018, according to the AP.
Parker told the news outlet that his venture has certainly made him more popular around town, with an estimated 60 people visiting her son’s stand each day since he first set it up this week.