The Name Game: Colleges Rebrand To Get More Students

Posted at 7:21 PM, Jul 12, 2015

CASTLETON, Vt. (AP) -- Some state colleges and universities have been adding graduate programs and changing their names to attract more students and precious out-of-state tuition dollars.

Vermont's Castleton State College has added five graduate programs in the past five years.

It has hoped to change its name to Castleton University to reflect what it has become and to attract more out-of-state and foreign students.

It's normal for colleges to rename themselves as they grow and change. But the American Association of State Colleges and Universities has been seeing more of it lately, as community colleges become state colleges and state colleges become universities based on what they now offer students from out of state.

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