Breast cancer survivor creates app to help women navigate self-breast exams

Posted at 5:56 AM, Sep 16, 2021
and last updated 2021-09-16 08:19:54-04

CLARKSVILLE, Tenn. (WTVF) — After surviving her own battle with breast cancer, a 36-year-old woman from Clarksville uses down time during the pandemic to create the app "Feel For Your Life" to help any woman conduct self-breast exams from home.

"I'm not an app developer. I'm just like a passionate advocate," explained Jessica Baladad. "Women aren't learning how to do these [breast exams]."

Baladad learned at an early age after a scare when she was in college.

"I accidentally stumbled upon a lump in my breast, and it turned out to be a benign occurrence called a fibroadenoma. I had it surgically removed and it was that experience that put me in the habit of doing self breast exams," said Baladad.

Jessica Baladad grew up in White House, Tennessee, and was diagnosed with Breast Cancer when she was only 33 years old.

Fast forward about a decade to when Baladad was 33 years old.

"It was March of 2018. I skipped my self-breast exam because I had an appointment with my practitioner that month, and I thought, ‘Who better than my practitioner, than to do my physical exam and check my breasts for that month?’ and so I skipped my exam, I went and saw her, she examined my breasts, and didn't say anything to me about a lump," recounted Baladad.

But two weeks later she said, "It was time it was part of my routine to check my breasts at that time and I thought, ‘should I really do an exam?’ And I thought, ‘yeah I should stay in the habit.’ And sure enough I found a lump on my left side."

After a visit to a new doctor, an ultrasound and tests, the doctor confirmed her worst fear, she had breast cancer.

"My heart sank," said Jessica with a tearful eye, "I was really scared, I was in the process of losing an aunt breast cancer at the time, and I missed her funeral; I couldn't go, and I just felt like I was letting my family down."

Her next three years were consumed by her cancer.

Thirty-six year-old, Breast Cancer survivor Jessica Baladad shows her star chart that helped her mark success during her 16 rounds of chemo.

"I went through 16 rounds of chemo, a double mastectomy, 24 rounds of radiation, a hysterectomy. And then back in February, I had a 10-hour flap reconstruction where they took fat tissue and blood vessels from my abdomen and place them in my chest to recreate my body. And I have one more surgery to go," stated Baladad.

Her reconstruction was delayed because of the pandemic, "So I lived life with a flat chest as a female for a little over a year and a half, you know, so getting my clothes to fit and was always a fun challenge."

But instead of letting the delayed surgery disappoint her, Baladad, put her energies toward a passion project.

"One in eight women statistically are, you know, they get breast cancer...but if it's caught early enough, you know, your options--you have many, many, more options," she said.

With that fact in mind, the 'Feel For Your Life' app was born.

Thirty-six year-old, Breast Cancer survivor Jessica Baladad shows her free app 'Feel For Your Life's' function for all women to help catch breast cancer early in her Clarksville, Tennessee, home in September 2021.

Baladad explained, "I just want women's breast health to be taken a little more seriously and that some of the stigma be taken away from it. Women talk about their menstrual cycles, but we don't really talk so much about you know our breast health so much."

She said she had seen other apps that showed women how to do a breast exam but wanted to go step further.

"I wanted women able to track and monitor their progress through their exams, and I wanted them to be able to set reminders so that they knew when to do their self breast exams," Baladad continued, "and this is really just a tool to help women communicate with their their physicians better and to say, 'Hey, you know, back, two months ago I found this lump and then I took notes and a month later, here I have, you know I'm taking more notes and I'm noticing it's starting to change a little bit.'"

Thirty-six year-old, Breast Cancer survivor Jessica Baladad created a free app 'Feel For Your Life' to help all women try to catch breast cancer early.

She said she hopes to continue to develop the app to add an easy in-app telehealth option but first is focused on helping women sign up.

"[I] didn't think it was gonna happen to me either," said Baladad. "I was in the best shape of my life...I worked out, I didn't drink, I didn't smoke, you know, I don't do drugs, I was training in the gym. I'm very athletic. I didn't think it was going to happen to me...especially in my early 30s. But, I'm alive today because I did a self breast exam and I advocated for myself."

To learn more about 'Feel For Your Life' and find information about how to download the free app, click here.

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Thirty-six year-old, Breast Cancer survivor Jessica Baladad works on her free app 'Feel For Your Life' in her Clarksville, Tennessee, home in September 2021. The app is available for Apple and Android users.