LEBANON, Tenn. (WTVF) — Cracker Barrel announced a CEO switch on Monday.
Julie Masino, who has been the company's CEO since 2023, announced that she will step down, effective August 10. Masino will be succeeded by David Deno, who previously served as CEO of Bloomin' Brands, which owns Outback Steakhouse, Carrabba's Italian Grill, and Bonefish Grill.
Masino oversaw the company during the debate over the company's logo in 2025.
Masino will stay with Cracker Barrel in an advisory capacity to support the transition until October 9.
Deno said in a statement, "Cracker Barrel is a truly iconic American brand, defined by its unique combination of warm country hospitality, timeless appeal, and deep connection with guests across generations. I am honored to lead the Cracker Barrel team and look forward to unlocking the full potential of this remarkable brand."
Cracker Barrel owns 660 locations in 43 states.

September 11, 2001 is a day most associate with terror and tragedy. Austin Pollack shares a story from that day about hope and persistence: the effort to save a little girl’s life – with an organ donation. The problem? The young patient was in Houston, and her life-saving liver here in Nashville. With the grounding of all civilian aircraft, how could it be done? “Nobody ever said this isn’t possible.”
- Rhori Johnston