Domestic violence PSAs airing on television stations across Tennessee are being aimed at men and bystanders in an effort to reduce instances of abuse.
Four advertisements were released by the Tennessee Department of Safety and Homeland Security and are hitting the airwaves strategically targeting men, victims and bystanders of domestic violence.
The most-watched PSA on YouTube is called "Hard to Watch" and features a man verbally assaulting a woman while a young girl watches. In the video, the volume is turned down and the video blurred to simulate turning a blind eye to the situation.
"We're asking you not to tune things out. Listen loud and clear," said Megan Buell, Communications Director for TDSHS. "This little girl is looking at her mother and thinking, 'is this how I'm supposed to be treated when I'm older and in a relationship?'"
The four ads are targeted at different demographics and are being aired on a variety of channels, such as E! Entertainment, ESPN or other broadcast networks with popular sporting events.
"In a month's time across the state, you're probably talking about 500 spots or 600 spots," Buell said.
Buell said it's important for people to step in when they see domestic violence happening. She's not suggesting they put themselves in the way of physical harm, but that they call domestic violence hotlines or encourage a victim to seek help.
"If you know someone, and you're close to them, absolutely take hold of them. Take their hand and take them to the place they need to be to find safety and security and to get on with their lives," she said.
