It's an annual event that has people lined up before the sun rises.
Saturday morning was the Goodwill Wedding Gala in Madison. The VIP portion of the event began at 5 a.m.
Stores donated designer dresses to Goodwill, which sold them for a fraction of the price, saving brides to be hundreds of dollars for their big day.
That's why some women said they'll go the extra mile to make sure they're first in the door.
“Got here at seven last night. In line, it was about 3:30 [a.m.],” said Andrea McCowen. “I camped in the car.”
The store sold hundreds of dresses within the first few hours of the event.
