Nashville native launches online jewelry-subscription service, Jewlybox

Posted at 7:41 AM, Apr 18, 2019
and last updated 2019-04-18 08:41:49-04

NASHVILLE, Tenn. — It's a local company founded by women - for women. Nashville native Katie Schimmel is the founder of Jewlybox. And says she's helping online shoppers find their inner sparkle.

"It all happened within about a year. I was running this [company] of my 600-square-foot apartment," she said.

Before she set-up shop in a Brentwood business park, Schimmel had just started her career in corporate America.

She stumbled on the idea while shopping for jewelry and noticed the massive markup.

"I remember going into a big retailer in the mall, seeing a necklace I loved. It was 80-dollars and I thought, 'That's so expensive for a costume jewelry," she said.

She then turned to wholesalers and that's how her startup 'Jewlybox' came to be.

"I wanted to create a brand that was accessible to women of any demographic, of any income," she said.

Jewlybox is a subscription service that sends hand-picked pieces to women all over the world. Most competing companies - you're just renting.

Schimmel and her team study the latest trends and listen to their subscribers.

Online, Jewlybox has thousands of followers and influencers who like what they see. Schimmel says going global is exciting but Nashville will always be home.

"I love Nashville. I want to stay here my whole life," she said.