Nashville start-up Generous aims to make donating to nonprofits easier

Posted at 6:37 AM, Jan 21, 2020
and last updated 2020-01-21 09:04:21-05

NASHVILLE, Tenn. (WTVF)  — With more than 3,000 nonprofits in the Nashville area, deciding who to give to can be overwhelming. That's where Generous steps in.

"There's this kind of dilemma of choice and we want to make it easy and fun and rewarding to do what comes naturally," said CEO Ross Buntrock.

On Generous' web-based platform, users can find donation opportunities based on what matters to them. There is a “quiz” that curates tailored giving opportunities by asking users a series of questions to pinpoint causes that align with donors’ interests.

"We want to think about how to use some of the existing energy in the sector to get more people excited and get more donations flowing," said CPO Nirant Gupta.

Nashville nonprofits currently involved include Abe’s Garden, the Adventure Science Center, Agape Rescue, Crossroads Campus, Martha O’Bryan Center, Music Health Alliance, Conexion Americas, Southern Word and Soles4Souls.

Soles4Souls was glad to be approached by Generous to be featured on the platform.

"Any way we can tap into a broader market and help be a part of that conversation of 'how to do I give back?' 'How do I make a difference?' [Those] are always opportunities we're looking for," said Soles4Souls CEO Buddy Testear.

Generous is currently matching up to $25 when you give to an organization on it's website.