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Cam Newton apologizes for 'extremely unacceptable' remark to female reporter

<p>Former NFL Most Valuable Player Cam Newton lost a key endorsement Thursday, a day after making a sexist remark at a press conference. </p><p>A female beat reporter asked Newton a question Wednesday about the route-running of one of his receivers. Newton laughed and said it was "funny to hear a female talk about routes."</p><p>The reporter, Jourdan Rodrigue, <a href="http://www.charlotteobserver.com/sports/spt-columns-blogs/scott-fowler/article177107336.html" target="_blank">said she sought Newton out</a> after the press conference was over, but Newton didn't apologize to her. </p><p>The comments cost him a deal with Dannon yogurt, which <a href="http://www.dannon.com/dannon-teams-up-with-nfl-quarterback-cam-newton-to-launch-oikos-triple-zero/" target="_blank">has featured him in TV ads</a> since 2015. </p><p><a href="https://twitter.com/darrenrovell/status/915973872788238337" target="_blank">In a statement</a>, Dannon said, "It's simply not OK to belittle anyone based on gender."</p><p>It appears Newton will still be paid for the rest of his contract with Dannon, which <a href="https://www.forbes.com/sites/kurtbadenhausen/2017/10/05/cam-newton-puts-10-million-at-risk-with-sexist-remarks-to-reporter/#3a40496c15f4" target="_blank">Forbes says is worth about $1 million</a> per year.</p><p>Gatorade, another product Newton endorses, released a statement condemning Newton's comments, but didn't say it was dropping its deal with him. </p><p><b>SEE MORE: <a href="http://www.newsy.com/stories/a-new-football-helmet-may-be-the-safest-on-the-market-so-far/">This New Helmet Could Be A Game Changer In Football Safety</a></b></p><p>Newton has a long list of other endorsements, including Beats headphones and Under Armour. So far those companies have not addressed Newton's comments.</p><p>An NFL spokesman <a href="http://profootballtalk.nbcsports.com/2017/10/04/nfl-cam-newtons-comments-are-just-plain-wrong/" target="_blank">called Newton's comments</a> "just plain wrong and disrespectful" to the league's female reporters. Newton has since <a href="https://twitter.com/cameronnewton/status/916105280760541185" target="_blank">released a statement</a> apologizing for his comments.</p><hr><b>Trending stories at <a href="http://www.newsy.com">Newsy.com</a></b><ul class="inline-related-links"><li><a href="http://www.newsy.com/stories/juiced-ball-could-explain-rise-in-mlb-home-run-rate/">No One Is Sure Why MLB Players Keep Hitting So Many Homers</a></li><li><a href="http://www.newsy.com/stories/lindsey-vonn-may-get-chance-to-race-against-men/">Lindsey Vonn Wants To Race Against Men - Now Might Be Her Best Chance</a></li><li><a href="http://www.newsy.com/stories/military-widows-share-different-stances-on-nfl-protests/">These Military Widows Share Different Stances On NFL Protests</a></li></ul>
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Carolina Panthers quarterback Cam Newton said the "joke is on me" as he apologized for a sexist remark he made to a female reporter.

The 28-year-old has lost a sponsor, been condemned by the NFL and attracted intense criticism from around the world for the comments he made at a news conference Wednesday when a reporter, Jourdan Rodrigue of The Charlotte Observer, asked the player about the passing routes of receiver Devin Funchess.

"It's funny to hear a female talk about routes," was Newton reply, laughing and smiling before repeating that it was "funny."

Rodrigue said later on Twitter: "I don't think it's 'funny' to be a female and talk about routes. I think it's my job."

One of Newton's sponsors Oikos yogurt said Thursday in a statement that it was "shocked and disheartened" by the quarterback's behavior and would no longer be working with him, while the NFL said Newton's comments were "plain wrong and disrespectful."

'Don't be like me'

In a video posted on his Twitter account, Newton -- the first quarterback in NFL history to throw for more than 400 yards on his debut -- addressed his comments, describing his choice of words as "extremely degrading and disrespectful."

"I'm a man who tries to be a positive role model to my community and tries to use my platform to inspire others. I take ownership everything that comes with that," said Newton, who in 2015 signed a contract extension worth more than $100 million with the Panthers.

"What I did was extremely unacceptable. I'm a father to two beautiful daughters and, at their age, I try to instil in them that they can do an be anything that they want to be.

"The fact that during this whole process I've already lost sponsors and countless fans, I realize the joke is on me and I've learned a valuable lesson from this."

Newton directed a message to his young fans, adding: "I hope that you learn something from this as well. Don't be like me. Be better than me."

On Thursday, Rodrigue also issued an apology on Twitter for posts made in 2012 about her father making racist jokes and for a tweet in 2012 which contained a racist term.

"There is no excuse for these tweets and the sentiment behind them," she said.