Tuesday marked Kiss a Ginger Day, and sub shop Jimmy John's wanted to take advantage of the opportunity by winking at fast food sandwich restaurant Wendy's.
Tuesday's exchange took place on Twitter, and resulted in hilarity.
Wendy's is named after the daughter of the chain's founder Dave Thomas. The company's moniker is a depiction of Thomas' daughter, with red hair and braids.
Jimmy John's sent a wink to Wendy's, but it appears Wendy's was not too interested in a restaurant with two first names.
@jimmyjohns Not sure how we feel about kissing someone with two first names. 😉 #KissAGingerDay
— Wendy's (@Wendys) January 12, 2016
@jimmyjohns 😂😂😂 True. You guys really do deliver. 😘
— Wendy's (@Wendys) January 12, 2016