NASHVILLE, Tenn. (WTVF) — A city meeting this week revealed Nashville tourism is up, but visitation from outside the U.S. has dropped.
During a recent Metro Nashville Tourism and Convention Commission meeting, the Nashville Convention and Visitors Corp (NCVC) said there's been a slight uptick in visitors.
However, that's not the case when it comes to international tourists. The NCVC reported to the commission that international visitors have dropped 13%.
Visitation for Canadians, which make up nearly half the city's international tourists, is down 20%.
A spokesperson for NCVC confirmed geopolitical issues, like tariffs and other political tensions, may be among the reasons why.
The drop is something to note, but it's an overall small impact. NCVC reported a healthy 17 million tourists in 2025.
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Here’s a beautiful story of how one mother turned her grief journey into a gathering of gratitude… and organ donation awareness.
Robb Coles highlights a special event organized by Cari Hollis – whose 26-year old son Austin died two years ago. Austin agreed to be an organ donor – and that single gesture saved multiple lives.
Cari reached out to as many recipients she could find – several of whom traveled to Nashville for an emotional celebration in Austin’s honor. One woman – whose life was saved by receiving Austin’s lungs – put it simply: “He’s my angel”.
- Rhori Johnston