NASHVILLE, Tenn. (WTVF) — Nashville Convention and Visitors Corp has launched a campaign to encourage everyone to support local businesses during the ongoing COVID-19 pandemic.
The "Love Thy Neighborhoods" campaign was launched on Tuesday. NCVC said local businesses are losing $100 million a week due to decreased visitor spending.
“Our neighborhood businesses throughout Nashville are what make us a unique and authentic city,” said Butch Spyridon, president and CEO, Nashville Convention & Visitors Corp. “They add to the quality of life for locals and have made Nashville a top global destination for visitors. With Nashville businesses losing $100 million a week in visitor spending, most restaurants, stores, music clubs, hotels and attractions are struggling. Local spots are the heart of Nashville and what makes the city special, and we need to do all we can to help them survive.”
Nashville's hospitality industry has been deeply impacted by the pandemic. NCVC said at least 27 restaurants, bars and cafes have closed this year so far and 17 of those businesses cited COVID-19 as the reason. The city has lost $2.86 billion in visitor spending due to the pandemic.
Businesses will be offering discounts and deals to locals to encourage them to shop within the community.
Some of the businesses offering deals include: Oak Steakhouse – 10 percent off; Deacon’s New South – select complimentary appetizer with entrée; Andrew Jackson’s Hermitage - $3 off grounds pass; Nelson’s Green Brier Distillery – 15 percent off tour/experience and online merchandise; and Topgolf Nashville – half-price games on Tuesdays.
"Seek out the local brands where you know the operators," said Christian Spears, president and founder of Tennessee Brew Works, "they're part of your community and by helping them you are helping yourself. We employ your friends and neighbors directly."
To learn more about Love Thy Neighborhoods click here.