NASHVILLE, Tenn. (WTVF) — Small businesses in Nashville have taken a double hit from the March Madness cancellation and then COVID-19.
One local artist and businessman is now raising money for small businesses by starting a clothing line.
Luke Pell, artist and owner of The Country Brand, knows how important support is when making it in Nashville.
"I’ve been fortunate to have folks supporting me through my time in the military, coming home, in the business world and the music world," said Pell.
When he saw that Music City is hurting, it really struck a chord.
"When I see a small business owner, like one myself, who is suffering directly from this, you know, it just makes me want to find a way to give back." Pell said.
Now without singing, Pell is spreading his message a different way — through a new clothing line called Support Local.
"I think it’s just a reminder that we’ve been through a challenging time, and we’re at our strongest when we’re supporting each other," Pell said.
He’s doing it with the help of a Authentically American, a company that not only makes clothing in the United Sates but is all in on the cause.
"Here is just another opportunity in that same spirit, how we can make a difference, how we can give back, and how we can help other businesses get their feet back on the ground," said Dean Wegner, CEO and founder of Authentically American
“Everything that we sell from the Support Local line will be 50% of those profits will be given back to small businesses, “ said Pell.
For more information on Support Local, click here.