Amidst threat of scooter ban, Bird launches billboard on side of Bridgestone Arena

Posted at 2:42 PM, Aug 08, 2019
and last updated 2019-08-08 15:42:46-04

NASHVILLE, Tenn. (WTVF) — Bird has launched a new digital billboard on the side of Bridgestone Arena, offering rotating messages of safety while riding electric scooters.

A Bird representative told NewsChannel 5 that the messages are meant to serve as a reminder to Nashville riders.

In addition to to the digital billboard at Bridgestone, a rider pledge has been installed on the Bird app for scooter riders in Nashville.

"Every Nashville-based rider that opens our app is now met with a series of prompts and acknowledgements on parking, safe riding, the dangers of intoxicated riding, and helmet usage." All of the prompts link to a safety page on Bird's website.

The announcement of the billboard and safety prompts for Nashville scooter riders comes just 12 days before Metro Council's final reading of a bill that seeks to ban all electric scooters in Nashville. If that bill passes, the mobile electric devices will be prohibited in the city.

Mayor Briley a couple of days ago announced his refusal to sign an ordinance that would reduce the scooter fleet in Nashville, calling instead for a total ban. Just yesterday, scooter regulations were discussed in a specially called commission meeting.

Last week, Gotcha Group - one of the other seven companies that had electric scooters in Nashville - announced that they would be withdrawing their scooters from Nashville.