NASHVILLE, Tenn. (WTVF) — Neptune Diving and Ski in West Nashville is welcoming a whole lot of customers for this year's ski season.
"Oh yeah, it's ridiculous, it's just...happy New Year!" laughed the co-owner of the shop, Kris Salisbury.
From ski rentals and boot fittings to clothing sales, Salisbury says the business is nonstop from Thanksgiving to Spring Break.
"So we do about 85% of our business during the winter...believe it or not, those four months," she explained.
"For sure, I think Martin Luther King weekend, President's Weekend, are big ski weeks," said Claire Martin, a customer getting boots fitted for an upcoming trip.
On the off-season, Neptune is a dive shop, but it's in the wintertime when sales, and spirits, are highest.
"Now's the time before the inventory gets low, if you're buying equipment or clothing or something of that nature!" laughed Salisbury. "Just gotta be a little patient on Saturday!"
The National Ski Areas Association reports over 60 million people hit the slopes during the 2023 to 2024 season — the fifth busiest winter on record.
Do you have more information about this story? You can email me at nikki.hauser@newschannel5.com.

Here’s a beautiful story of how one mother turned her grief journey into a gathering of gratitude… and organ donation awareness.
Robb Coles highlights a special event organized by Cari Hollis – whose 26-year old son Austin died two years ago. Austin agreed to be an organ donor – and that single gesture saved multiple lives.
Cari reached out to as many recipients she could find – several of whom traveled to Nashville for an emotional celebration in Austin’s honor. One woman – whose life was saved by receiving Austin’s lungs – put it simply: “He’s my angel”.
- Rhori Johnston